June 20th, 2008, Philadelphia, PA: The Philadelphia Independent Film Festival taking place on June 26th - 29th, 2008, announces the participation of Gerald Casale from the legendary band DEVO.  Gerald is a visualist with an eye for comedy, offers the double-barreled punch of a veteran craftsman’s experience fused to a fresh, quirky, post-modern sensibility and will use his talent in critiquing selected films and providing valuable to feedback through interaction and dialogue with filmmakers. Gerald will be in Philadelphia performing with DEVO on Saturday June 27th at the School of Rock music festival and than can be seen speaking at The Philadelphia Independent Film Festival on Sunday June 29th   at 3pm  
http://PhiladelphiaIndependentFilmfestival.com

Gerald embraced spot directing via the boot camp of music-video. He started by directing and co-writing the songs and concepts for more than 20 music-videos with his pioneering new wave band DEVO. After creating DEVO’s legendary, low-budget camp style, sci-fi live shows and Dadaist costumes he graduated into the 90’s and beyond with high-profile EFX videos for groups such as The Foo Fighters, Sound Garden, Silverchair and A Perfect Circle. Having helmed more than 100 music video productions, Gerald felt ready to make the leap to commercials. “The lessons I learned in the music-video trenches prepared me for the highly collaborative world of directing TV commercials” says Casale. “The pressure is on to deliver exactly what you promise. To get a great result you have to create an atmosphere of trust.”  

The Philadelphia Independent Film Festival will be screening 151 films in 7 venues over 4 days through out the historically radical artist community, Northern Liberties.  All events are within walking distance of one another with the film screenings taking place at The Media Bureau, North Bowl, Liberty Lands Park, Arbol Café, Liberties Walk, 941 Theatre & Woodshop Film Studios.  With the US Metropolitan city of Philadelphia as its backdrop, the Philadelphia Independent Film Festival is a yearly meeting of the artist and business community that encompass the innovation, creativity, diversity, and uniqueness of film making.

For more information on the Philadelphia Independent Film Festival or Gerald Casale’s speaking appearance. http://PhiladelphiaIndependentFilmfestival.com or call 215.592.1242


About our Sponsors:
Our sponsors are hard working people trying to make a difference and would love your patronage. Please visit them and let them know you heard about them from the Philadelphia Independent Film Festival. Northern Liberties Neighborhood Association, Print Crafters, Color Reflections, Northern Liberties Business Association, Tower Investments, Media Bureau ,Rita’s Water Ice, Abbaye Restaurant, Sheraton Society Hill Hotel, Comfort Inn, Lowes Philadelphia Hotel, Marriot Downtown, Philadelphia Convention & Visitors Bureau, Honeys Restaurant, MindTv.org (channel 35). Presentation Services Audio and Visual (PSAV), Septa(Official Sponsor), Dr William O’Brien Offices, Video Smith, Select Event & Main Line Rental, Kathy Wickline Casting, City Fitness, Rustica Pizzeria, School of Rock, Delicious Boutique, Passional Boutique.


                                                                                           Contact: Benjamin Barnett at 215.592.1242